![]() In March 2001, Alberto Perlman was running an incubator that invested in and advised nine businesses when the Internet bubble burst. Here are four lessons from Zumba involving innovation, growth, and resilience during the past decade. By taking each of these four steps, they overcame obstacles and innovated again and again. ![]() ĭuring these discussions, these entrepreneurial leaders talked about their formative experiences and key decisions. During the past two years, I've been researching Zumba through in-depth interviews with co-founders Alberto Perlman '98 and Alberto Aghion. The story of Zumba has been less about sticking to a single business plan than using a method to test, learn, and apply fresh insight. ![]() Zumba ® is a Latin dance-fitness program that now has more than 12 million participants in 125 countries.
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